House story

Story House Egmont is one of Europe’s leading media groups, combining storytelling, consumer insights, technology, and creativity. Through a strategic collaboration, Story House Egmont granted Mindergy the rights to use the beloved fictional character Bamse in a VR experience designed specifically for children in healthcare settings.

Bamse is one of Sweden’s most iconic and trusted children’s characters. Together, Story House Egmont and Mindergy have transformed this familiarity into a powerful healthcare tool. The Bamse VR experience helps children shift focus from medical stressors to a playful, safe, and engaging virtual world, supporting calmness, cooperation, and emotional regulation during care situations.

This collaboration bridges storytelling and healthcare innovation, demonstrating how trusted cultural characters can be leveraged through VR technology to improve pediatric patient experiences and reduce anxiety in clinical environments.